With everyone online rallying for attention to their site, maximizing your SEO potential is the only way to effectively get traffic to your web business. Today, search engines are a vital part of online commerce, helping people find the products and services that they need. Read on to find out how to get your site to the top of the search engine rankings.
Multiple short articles increase your page rank better than longer ones. Long pages are weighed less and short ones weigh more. Additionally, visitors aren’t likely to read through articles that are very long.
Search Engines
To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. Search engines will “read” these metatags and help you appear in a wider variety of searches. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.
AP Style is generally a much more effective tool than SEO style. This means striking a delicate balance between including the keyword enough for the search engines to notice while not making the text sound awkward. If your chosen keywords and phrases are found throughout your page, you’ll find that the search engines will rank you highly for those terms.
Utilize a descriptive and unique title tag as a way to ensure that different search engines will be able to comprehend the content on your website. Bear in mind that most search engines do not process title tag content beyond 60 characters. Words past the 60-character point also tend to matter less to search engines.
You can take a do-it-yourself approach to learning the tips and tricks of becoming an SEO. There is a wide array of resources you can look to for help in learning the trade. Many websites and books are available to help you with SEO.
Fresh Content
Create and publish fresh content as frequently as you can. Stick to a weekly goal that you can keep up with. Search engines take frequency of updating into account when they determine site rankings. Sites with fresh content tend to have higher search engine rankings.
Get better SEO by adding videos and a sitemap to go with them. You can use videos to familiarize your visitors with your staff and with your product. Get the video posted to your site and make sure it has good keywords attached to it. Once that is done, add it to your page to your Google Webmaster Tools page. Next, post the video on YouTube, Metacafe, Yahoo and other video websites. After that, just wait and see what traffic it drives to your site.
Create a cutting-edge podcast. Podcasts can be both video and audio, and they are often streamed live with relevant information for their audience. Podcasts are skyrocketing in popularity and are remarkably easy to create. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.
Try not to use too much JavaScript on your page. Be sure that your whole site isn’t done in Java or you may lose out on page rank.
Use off-site linking to reputable, quality content whenever possible, to give your SEO the best boost. This is a key aspect to successful inking. Search engines like their top sites to have a nice mix of internal and off-site links, typically weighing those off-site links even more than the internal ones. To maximize the ranking impact, find linking options that will also link to your website.
Keyword Stemming
Vary the form of your keywords to create more hits on a search engine. This includes using the long and plural forms of your keywords. Keyword stemming is applied by a few search engines. This means that the keyword “accountant” may not be enough to bring in people who search for “accountants” or “accounting.” Use the longer form when it comes to using keyword stemming for your advantage. For example, if you use accounting, then you have your site returned with accountant search results.
Think about what a person might enter into a search engine to find a site like yours, and make sure those phrases appear multiple times in your site’s content. You want to use them strategically in both content and the titles, but be wary of over saturating your site with the keywords. You don’t want to be flagged as a possible spam site.
A page full of just links will never be looked at more than once. Your links should blend into your content throughout the site. Pages filled with only links are boring and search engines don’t rank them highly. Your content will be more professional looking, and it will be in context for search engines if you incorporate your links into your articles naturally.
Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn’t have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you’ll have a slew of new customers.