Some business men and women who are new to the world of Internet marketing attempt to market their site solely through paid-for ads, or second rate articles, without the success they are hoping for. They may work, but SEO is the way to ensure a good placement from a search engine. Use these tips to help improve your website’s profile.
For SEO purposes, it’s a wise move to use several shorter articles on your site versus a very long article. Using these will increase your overall ranking. Many visitors may leave the article if it’s too long.
You have to give keyword density some attention when optimizing pages for the search engines. Do not include more than 20 percent of keywords on your page.
Search Engines
Changing from AP to SEO style can really optimize your search engine results. This means striking a delicate balance between including the keyword enough for the search engines to notice while not making the text sound awkward. Search engines look for keywords and evaluate keyword density.
Try to include a keyword or two in your domain name if possible. You want people to be able to find your site easily. Keep in mind that not everyone visiting your site will have followed an ad. Many will arrive because they were searching for products your site contains.
Choose a domain name for your site that people can readily recall and also gives a clear indication of what you are offering. This is very useful for the people who discover you through YouTube because it is easy to remember.
Request that a non-profit organization or an educational website link to the content on your site. Search engine spiders will give you credit for having a link posted on a trusted website. You want to have pertinent, well-written information so that your site is featured by reliable, authoritative websites. Provide the kind of articles and information that reputable organizations find trustworthy.
You can learn how to do your own SEO using the information located in this article. You have access to a broad range of resources to help you along the way. Look to books too, not just to websites.
Set your focus on just one aspect of your business per page. You should only promote one product per page. This can easily overwhelm your page visitors and cause them to turn away from your page. A page that only focuses on one thing is best.
Keep your content fresh by writing and posting new content as quickly and as often as possible. Commit yourself to publishing a certain number of stories each week. The search engines are looking for web pages that produce new content on a regular basis versus a page that only has a small amount of new information added periodically. Higher page rankings are awarded to sites with frequent new content.
Try to embed videos onto the homepage of your website. Videos can include introduction of your staff or promotions of your product. Post such videos to your site with keyword-optimized labels. After making a video sitemap, submit it using Google Webmaster Tools. You should then put the video on sites like YouTube and Metacafe. Then, sit back and wait for your customers to come calling.
Consider moving into the podcast world. Podcasts are audio or visual content, can be streamed live, and contain information in which the customer is interested. This popular approach requires little more than locating and operating an audio recorder or webcam. Write out a description of your podcast, using keywords, to help people find your podcast during a search.
Put yourself in your customer’s shoes. If you were looking for your website, what key words would you use? Once you’ve come up with a list, use them around your website. However, there needs to be a balance on the number of keywords used. Too many and you will be tagged as spam, too few and you will be overlooked.
Anchor Text
Make sure to use the right kind of anchor text when developing links for the site. Stay away from particular words and phrases, as they will be of no use to you. An SEO expert can help you determine which anchor text is the right one to use.
Placing keywords throughout the content of your blog or website can really improve your site’s traffic by increasing its search ranking. The best use of keywords is to place them early in the text without going overboard and loading too many instances of the same words. Place your keyword two time in the introductory paragraph. After your opening, drop your keyword into your next as much as is possible, without it being obvious to the reader through the next two hundred or so words.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.